Parsec's Susana Cabrera contributed to Forbes Business Development Council's “20 Business Development Pitfalls That Can Derail Growth.”
7. Forgetting The Customer’s View
Avoid making decisions without a clear view of the customer’s needs and perspective. Assumptions lead to transactional efforts that miss the mark. What unlocks value is pausing to validate, listening closely, asking the right questions and aligning around the outcomes that matter most. Context shifts by country, customer and market, and leaders must factor it in to stay relevant and build momentum. - Susana Cabrera, Parsec Automation
Read the full article on Forbes Business Development Council
