20 Effective Negotiation Strategies From Top Business Experts

20 Effective Negotiation Strategies From Top Business Experts

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Parsec's Susana Cabrera contributed to Forbes Business Development Council's “20 Effective Negotiation Strategies From Top Business Experts.”

12. Remaining Open To Prospects' Perspectives

You must listen as well as you lead. It's important to be confident in your expertise and communicate the value you offer, but don't forget to remain open to the perspectives, questions and even critiques that a prospect may bring to the table. The more intentionally you listen, the more you’ll truly understand their needs and the better suited you’ll be to identify exactly how you can help them overcome obstacles to success. - Susana Cabrera, Parsec Automation

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