20 Outdated Sales Practices To Retire And What To Do Instead

20 Outdated Sales Practices To Retire And What To Do Instead

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Parsec's Susana Cabrera contributed to Forbes Business Development Council's “20 Outdated Sales Practices To Retire And What To Do Instead.”

16. Neglecting Partner-Driven Growth Strategies

Relying solely on a direct route-to-market strategy is outdated. A modern GTM approach blends direct sales with a strong ecosystem of partners and strategic alliances. When grounded in partner experience and backed by enablement, partners can scale growth and act as a true extension of your brand. - Susana Cabrera, Parsec Automation

Read the full article on Forbes Business Development Council

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