20 Outdated Sales Practices To Retire And What To Do Instead

Parsec's Susana Cabrera contributed to Forbes Business Development Council's “20 Outdated Sales Practices To Retire And What To Do Instead.”
16. Neglecting Partner-Driven Growth Strategies
Relying solely on a direct route-to-market strategy is outdated. A modern GTM approach blends direct sales with a strong ecosystem of partners and strategic alliances. When grounded in partner experience and backed by enablement, partners can scale growth and act as a true extension of your brand. - Susana Cabrera, Parsec Automation
Read the full article on Forbes Business Development Council











